I just do NOT get it.
I've read or heard from so many people that are afraid to admit they enjoy My Little Pony, in any form. I just read in a forum for issue 3, "Man I wish I had the guts to buy one of these comics in person."
WHAT is stopping you? Because somebody might point and laugh? Laugh back! Everybody is entitled to like whatever they wish. Some like football, some like movie collecting, some like gardening... whatever.
For years, I worked at a bookstore. We sold Adult magazines, like every other store. People would come up, buy it, move on. 5 seconds later none of us could identify that person if we had too... it didn't matter, it meant nothing. However, the people who came up to the counter with said magazine hidden under items they really didn't want so people wouldn't see what they were buying, or whispering about it... These were the people that stood out as strange... the ones that MADE a big deal of it themselves.
I'm NOT comparing MLP to these magazines, by the way. I'm showing that these people were confident enough to buy an offered product unashamedly and with no recourse.
When YOU make a big deal of something, it becomes a big deal. Why make yourself nervous, or ashamed about ANYTHING that is safe clean and meant to be happy and fun? The whole message of MLP is tolerance and friendship and happiness. If other people think it's silly... SO WHAT? I personally think football is one the most asinine and idiotic things on the earth... but I do not begrudge people that enjoy it, more power to them. Other adults are buying/watching. So what makes them BETTER than you that you cannot do the same?
I'm a Comics fan. Also a Trekkie (if WE can get over our stigma, so can the Bronies!), a Fringe fanatic, artist, toy buyer... And a Brony. And I'll gladly tell that to anyone. LIKE WHAT YOU LIKE, and be happy about it... you'll enjoy it a lot more.